Happy Career Formula with Jette Stubbs

33. How to Build a Work-From-Anywhere Freelance Service & Business to Replace Your Income After Being Laid Off: Jolie's Journey

July 06, 2022 Jette Stubbs Season 1 Episode 33
33. How to Build a Work-From-Anywhere Freelance Service & Business to Replace Your Income After Being Laid Off: Jolie's Journey
Happy Career Formula with Jette Stubbs
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Happy Career Formula with Jette Stubbs
33. How to Build a Work-From-Anywhere Freelance Service & Business to Replace Your Income After Being Laid Off: Jolie's Journey
Jul 06, 2022 Season 1 Episode 33
Jette Stubbs

Jolie was laid off from a job for the first time in  her career. On the show today, you'll discover how Jolie built a work-from-anywhere freelance service and business to replace her income, even though she wasn't sure what she wanted to do in the beginning. Discover how Jolie did it so you can too.

If you want to discover how you can too, start with the quiz:

Show Notes Transcript

Jolie was laid off from a job for the first time in  her career. On the show today, you'll discover how Jolie built a work-from-anywhere freelance service and business to replace her income, even though she wasn't sure what she wanted to do in the beginning. Discover how Jolie did it so you can too.

If you want to discover how you can too, start with the quiz:

[00:00:00] Jette Stubbs: Today, we're going to talk about how to find what you love to do, and particularly we're going to be walking through Jolie's story. We're going to talk about how she went from being laid off with no idea what she really wanted to do next, not hearing back from employers when she was applying for other jobs and then going to having a remote career.

[00:00:21] Jolie Williamson: It feels safer to me to be in charge of my own career. Because no, one's going to care about it more than I do. And the investments that I'm making to it are gonna be specific to what I want to accomplish. They're not going to be for a company that maybe a year from now is gonna decide to change everything it does and lay off half of its workforce.

[00:00:45] Jolie Williamson: I feel like this is actually the safer choice and, but it's not something that people always think of as the safer choice, but I'm finding out that now it feels more compatible with my personality in the way I like to work. It's more comfortable and exciting way to work. It matches the way I want to live my life.

[00:01:05] Jolie Williamson: And it's exciting to me to think of the clients that I don't have yet, who I'm going to be really excited to be. Helping them figure out what their story is and, and getting that to the people who they really want to hear it. And these are the people who they may be having a lot of frustrations right now because they can't explain what it is that they're doing in a way that they're, that they're, they they're targeted audiences or their future fans will understand.

[00:01:35] Jolie Williamson: And, and I want to be able to do that. 

[00:01:36] Jolie Williamson: I cover my bills. I have replaced my income. Last month I exceeded my previous income. Congratulations. So if I do it on a month to month, like if I think of what I made per month at my full-time job and what I billed last month it, it was more, and actually I'm working fewer hours.

[00:02:01] Jolie Williamson: So it's, that is really exciting to me

[00:02:07] Jette Stubbs: She exceeded her previous income and she's able to travel and live in places for extended periods of time. She has better work-life balance. She's making more money and working less hours. So how do you get there? How do you make that happen? Jolie did it in the middle of the pandemic. 

[00:02:26] Jette Stubbs: You're listening to the happy career formula with Jette Stubbs where we talk about how to find what you love to do and turn it into ways to make money, whether that's a job, freelance service or a business, so you can live life on your own terms. 

[00:02:40] Jette Stubbs: What I'm trying to share with you is finding what you love to do should not be a mystery when you don't have the practical skills, it takes to find a business idea or narrow down a career choice.

[00:02:49] Jette Stubbs: You put a lot at risk, you can spend enormous amounts of time pursuing a career. You're not excited about or business idea that won't make any money.

[00:02:57] Jette Stubbs: You don't know how to narrow down to your best options. 

[00:02:59] Jette Stubbs: A lot of things may interest you in theory, but you're scared the day-to-day work will be boring, and 

[00:03:04] Jette Stubbs: you're not sure how test if you like it, because you want to find your idea and test if it's a viable option so that you could achieve your professional and financial goals. 

[00:03:15] Jette Stubbs: The issue is you've done work in the past, and you're worried about being pigeonholed into work. You hate because that's what you've done with. 

[00:03:22] Jette Stubbs: You don't know how, or if you can make money from the ideas that you think of, or even how to coherently, explain them into an idea you're questioning.

[00:03:31] Jette Stubbs: Is this realistic asking yourself, am I capable of doing this? Will it work? Will I make enough money? Do I know enough to help? Am I smart enough? So many people fail. How am I going to get this? You're not sure where to start to find what you love to do and turn it into a source of income, whether that's a job, a freelance service or business.

[00:03:50] Jette Stubbs: With the happy career formula, one of the things I really focus on with you is I want you to have options, options, and how you make money options, and understanding how to sell yourself so that you can attract an employer for a job or clients to grow your freelance service for business.

[00:04:07] Jette Stubbs: Jolie is going to be telling you how she walked through these steps.

[00:04:11] Jette Stubbs: To find what you love to do using a three-step process that I have used now in 40 different industries where you listen to clients or companies, problems to find an idea that aligns with who you are, 

[00:04:21] Jette Stubbs: test, if it's a viable option to achieve your professional goals. So you can narrow down to one idea with confidence, package it into a job, a freelance service or a business idea. So you can understand how to create flexibility in your professional growth and analyze your options, 

[00:04:37] Jette Stubbs: explain and sell it clearly and concisely in one sentence, Jolie will refer to this as the, I help statement to clients or employers, whether it's a job, a freelance service for a business. So imagine you create clarity.

[00:04:53] Jette Stubbs: So the next time you walk into. And networking space that people ask, what do you do? Or some the next time you're crafting your LinkedIn profile. You've got one sentence that clearly explains your next steps. And it's not this theoretical idea. It's something that you've tested that, you know, attracts people that makes them want to work with you.

[00:05:11] Jette Stubbs: The goal of these Find What You Love to Do steps and the happy career formula is to have. One sentence and idea that gives you a roadmap and clarity to explain a job, a freelance service, or a business idea.

[00:05:28] Jette Stubbs: You can create two sentences, one that's for a job and one that's for a business. That's fine too, but it has to align with who you are. So you can be authentic and thrive based on your personality, lifestyle, and life goals. It makes a positive difference in the world. So you're doing meaningful work. You are proud of and excited to share and talk about.

[00:05:45] Jette Stubbs: So many of us may career changes or go out to start a business, and we're a little embarrassed or shy to talk about, Ooh, I'm doing this, you know, you know, you know, so we want something that you're confident talking about. It's meaningful work with work-life balance and. This is very important, allows, influence and control over your income and benefits.

[00:06:07] Jette Stubbs: So you can have quote unquote job security on your own terms. So many of us are out there trying to say like, Hey, I'm wanting to do this new thing, or I want to do this, or I want to do that. But then we're not making the stable income that we need to replace our previous income or ideally exceed our previous.

[00:06:26] Jette Stubbs: You need it to get people and companies excited to work with you. So you can stay top of mind for employers with less chasing a dollar, which means clients come to you without you feeling sleazy. But a part of you just starts to ask, is this realistic, Jolie's going to talk to you about how she felt about that.

[00:06:43] Jette Stubbs: Is it really realistic? How does it work? How do you come up with this one sentence? That jet planes is so powerful. Does it actually work? And how do you. Avoid these like seven progress, killers or traps. So many of us get into, cause you can feel like you did what you were supposed to do. Education experience, hard work, but you still feel awesome how to build a career.

[00:07:05] Jette Stubbs: You enjoy, you want to avoid being stuck, doing work. You hate. And when a lot of things interest you in theory, and you're scared of the day-to-day work will be boring. You're not sure how to test if you like it. You're not sure how to test. If you like that business idea, you don't want to spend enormous amounts of time pursuing or chasing an idea that doesn't work or a business idea that won't make money or something that employers will never call you back for.

[00:07:27] Jette Stubbs: How many of you have known. Gotten that response from the employer that you've wanted. You never gotten them excited about working with you. You don't have employers knocking on your door, knocking on your LinkedIn profile and saying, Hey, I need this service that you're offering because you're not really sure where to start.

[00:07:44] Jette Stubbs: And you've been going in alone trying to figure it out through searches. And it's like Google and YouTube or listening to podcasts after podcasts, podcasts. And I'm not saying stop listening to this podcast. I'm just saying. I want you to learn how to take action to, so today let's talk with Jolie so that you can walk through the steps to find what you love to do using the happy career formula.

[00:08:08] Jette Stubbs: And you can feel less alone in the process because you can talk to somebody who's already done it to. 

[00:08:12] Jette Stubbs: Welcome Jolie. I'm so excited to chat with you today. This is just going to be a casual conversation where we're going to talk about the journey that you went through to find what you love to do, because I know in the beginning 

[00:08:26] Jette Stubbs: you wanted to make a career change. You want it to make some kind of change, but you weren't sure what that would look like.

[00:08:31] Jette Stubbs: So can you tell me a bit more about yourself and where you were at when we met? 

[00:08:35] Jolie Williamson: Sure. Was, as you said, looking for a new job. I had been working in journalism and communications for more than 30 years and was unfortunately part of a large group of layoffs. So I found myself unexpectedly unemployed for the first time in 30 some years and answering job ads, sending out resumes, working my network making calls, asking for informational interviews, doing all those things that everybody says you need to do to find a new job listing every skill that I had managed to accumulate in the last several decades and really not getting anywhere with all of that.

[00:09:23] Jolie Williamson: Not getting much, much responses. 

[00:09:25] Were are you finding jobs that aligned with who you are and the direction you wanted to go in? 

[00:09:30] Jolie Williamson: I started I think. Really just doubting I'm like what is out there that I really want to do a lot of these jobs that, that I felt I was qualified to do. They weren't even really things that I necessarily wanted to do, but I had qualifications for them. They just didn't seem like the kind of things that I really would want, but then I couldn't quite figure out what it was that I did want, or was there even a job title or category that fit with what I wanted to do.

[00:10:01] Jolie Williamson: All this time I'm applying for jobs and then applying, applying, applying, and not coming up with anything. And it was very frustrating for me to have months on end of doing this kind of thing and looking for for income that I could find in addition to that.

[00:10:18] Jette Stubbs: So were you actively job searching or did you want to take some time and figure it all out because you're right after having consistent employment for 30 years, having a gap, especially during the pandemic, it's a time when a lot of people ended up reflecting and realizing, Hey, maybe it's time for me to make a change because you've got that opportunity to 

[00:10:41] Jette Stubbs: pause.

[00:10:43] Jette Stubbs: Did, does that resonate with you or your experience or what happened? How was that?

[00:10:47] Jolie Williamson: It does, because I had thought several times over maybe the last, at least 10 years that maybe I really would like to do something else. And what, what is it that I would like to do? What I like to start my own business?

[00:10:59] Jolie Williamson: What I like to be my own boss type of thing. I, but it's never something that I felt comfortable enough to do. And so I was really, at that point when I was unemployed, actively looking for, I wanted to replace my income as quickly as possible. And I thought I need somebody to give me a job so that I can make money and keep my bills paid.

[00:11:22] Jolie Williamson: And that is the way I've done it for years. That's the way just about everybody. I know. Does it they get a job. So yeah, I was actively looking for one and actively having lots of frustration, trying to find one. And it didn't help that I was doing this over the summer. Last year when the news was full of, there are so many jobs and nobody wants to work and I'm like, I'm lying to dozens and dozens and dozens of jobs.

[00:11:50] Jolie Williamson: And nobody's getting back to me. So what am I not, I'm not connecting somewhere. There's dots, not connecting. There's something just isn't working. And, but I didn't know what it was. And I'm like, but somebody's got to know what it is. And so that's a. I was re obviously reading lots of articles reading all the advice on LinkedIn and other sorts of career and job hunting advice.

[00:12:16] Jolie Williamson: And went to listen to some podcasts and found the I don't remember the name of it, and it's probably not important to remember the name of it, but it was billed as the number one job searching podcast on apple podcasts or whatever at the time. So I thought that's number one. Then I should probably listen.

[00:12:36] Jolie Williamson: So I listened to a couple episodes of that. And one of those episodes was the one where you were being interviewed on this other podcast. And when I heard you talking, I was really interested in your story and the way you approached coaching, because I had. Toyed with the idea of looking for, or hiring a career coach over the last, like I said, five to 10 years, because I really was feeling restless and wanting to do something different as a career.

[00:13:12] Jolie Williamson: I couldn't see myself continuing to do the same thing I was doing for the rest of my life, but I didn't know what it was I wanted. During that sort of periodic search for a coach, I seem to come across basically two kinds of coaches. One was like a really touchy feely, think it, and it will be true type of coach.

[00:13:34] Jolie Williamson: And on the other hand, the super aggressive. Like bottom line, it's about making millions of dollars and churn it out, turn that. And I, neither one of those approaches fits me and you were like this middle way. That was like, yes, you want to make money. And yes, there are ways to do that. You don't want to like, not make money, but you also don't have to. There's practical ways to do it.

[00:14:02] Jolie Williamson: And there's a formula, there are steps you can follow to figure out what it is that you want to do, what it is that you will like to want to do. And also that people will want to pay you for, and that I like that sort of practical, more practical approach, but also not not not over aggressive, I'm just I'm not someone who's gonna just try it.

[00:14:27] Jolie Williamson: Figure out what is the most trendy thing going and to jump onto that because that's just not that's not what I really wanted to do oh, this thing is hot and it's making a lot of money now. So I want to get into that. That's that's not going to sustain me personally because I'm not interested in it, but again, no, but I, I was interested in, in your story.

[00:14:50] Jolie Williamson: And so instead of listening to more of the number one podcast on whatever it was, I wasn't listened to a bunch more of your podcasts and listened to the one with Brittany, Brittany Chung Campbell. And I really related with her story and I'm like, okay, I can really see me being in her shoes.

[00:15:13] Jolie Williamson: Like it was very relatable to me and what she went through and. I felt like if you were able to help her create a career and a job with a title in a category that she didn't even know existed, but it was perfect for her, but I felt like that could probably work for me too. It's just really, it really felt it resonated with me and matched the way I would like to work.

[00:15:39] Jolie Williamson: And the way I thought about work and current. 

[00:15:42] Jolie Williamson: Thank you so much for sharing so openly. So when we started working together, you often for the fine, what you love to do package, right? I have three packages find what you love to do career coaching and then business coaching so that you can sell yourself.

[00:15:56] Jolie Williamson: But if you can't sell yourself into something, if you don't know what you want to sell yourself into. And so that's where we started working together. How did we just finished that package? How did that feel for you from where you were in the beginning to today? 

[00:16:11] Jolie Williamson: It was surprising to me because I, before we had done this,

[00:16:16] Jolie Williamson: the way I was going about trying to figure out what I wanted to do was gathering up this big box of all of my skills and experience and mushing it all together and trying to say okay, here's all the things I know how to do. And let me throw them at something that matches most of these so that I can get a job.

[00:16:36] Jolie Williamson: And as I mentioned that, obviously wasn't working. But we, the exercises that you had given me helped me go through all of the jobs and experiences and skills that I have and identify what things about those jobs that I had, that I liked a lot. And I really enjoyed doing and what things that I didn't like doing, what skills that I have that I really like using and which skills that I have that I don't like using.

[00:17:05] Jolie Williamson: And I had never thought of it in that way. I always thought of it in a way, in a way of here's the. Puzzle and I need to fill in all the pieces with all of my skills, rather than I don't like to use these skills, even if I do have them, I don't like doing it and I don't want to do that.

[00:17:24] Jolie Williamson: So it helped me come up with a group of skills and a group of experiences that I enjoyed and am good at. And other people rely on me to do that. I've have found that people will ask me to do them or we'll ask for help with some and figuring out, okay, here's the things that I like to do.

[00:17:47] Jolie Williamson: And then beyond that, you had asked too what sorts of people do you like to work with? Who do you like to work with? And that was interesting too, because I've worked with all different kinds of people. I've worked with internal clients. I've worked with external clients.

[00:18:06] Jolie Williamson: I've worked with I've worked in the private sector in, in the public sector and I've worked in nonprofit and I've worked with people who are just every day, regular working people all the way up to like high ranking government officials. And it's it. And people across all different fields everything from from art to healthcare, to politics, to government science and engineering and business and everything, just everything and which things do I like.

[00:18:40] Jolie Williamson: And there was often a lot of, of subjects where I really love. A lot of things in the subject matter, like I might be like, oh, well I really, I really into science. Like I really love astronomy. And, but you might be, you might've asked me do you, do you like the physics and the math about it?

[00:18:58] Jolie Williamson: I'm like, no, I don't want to know how to do that. I just like to hear about the cool stuff that the astronomers are doing. And through all of that you helped me identify. You're like, okay what you like is the story. That's what everything revolves around for you is like the story of things.

[00:19:14] Jolie Williamson: And I never thought of it that way. I don't really want to call myself like a storyteller because I don't really like that necessarily. Like to me, I think of that as person who is sitting on a stage and telling stories, and that's not what I do, but I'm very interested in the stories that people have.

[00:19:30] Jolie Williamson: And I love talking to people and hearing what it is they do. What interesting things they do. And finding a way to tell other people about those things. And that basically formed the basis of all of the things that I did like about my jobs that I've had. And a lot of the skills that I do have that I like to use.

[00:19:51] Jolie Williamson: I never did like the aspect of billing people, billing clients for my work. I didn't like that part. Like that part of project management is no fun, but I do have that skill, but I don't really want to do it. That's not, that's not me, but I do taking some complex material and making it easy to understand.

[00:20:09] Jolie Williamson: And I like connecting it up with an audience that would be interested to learn that and that doesn't know it. And what we ended up funneling down to was the kinds of people that I really do, like working with the best are people who are in arts and design and culture. And I think one of the reasons is that.

[00:20:30] Jolie Williamson: My entire career, I've worked alongside a lot of these people. So I've worked alongside designers graphic designers artists, photographers illustrators and other types of designers as well, and people who are in cultural and cultural and heritage spaces as well. And a lot of them took a lot of time to teach me about what they do.

[00:20:56] Jolie Williamson: And that helped me do my job a lot better. And I became really interested in the things that they do. So I never thought about it in that way. And actually, I think I resisted you at first when you wanted me to be exclusionary and say okay, no, you don't, you don't do your work for everyone in the world.

[00:21:16] Jolie Williamson: You do your work for certain people. And I was afraid of. Narrowing it down so far, because I thought then that's just going to exclude all these people who might want to hire me. And that was really hard for me. I found that very difficult to, to think about creating a niche, so to speak certain people that I wanted to work with.

[00:21:35] Jolie Williamson: And I think you had to keep roping me back to that to be like, no, who is it that you want to work with? You wanna work with huge businesses. You want to work with startups. Do you want work with individual people? Do you want to work? Who do you want to work with within these industries too?

[00:21:49] Jolie Williamson: And I had to really do a lot of thinking about that, but I think what we ended up settling on is, is the I do want to work with helping innovators in the arts and design and cultural spaces with. Identifying the stories about their work that are going to help them connect with their audiences or their clients, their potential customers or, or funders.

[00:22:13] Jolie Williamson: Whereas they may be really struggling to do that now because they find it difficult to find the right words to communicate. It. I've just found in a lot of my communications with, with some artists and designers, they're so good at what they do. But they have mentioned to me that they struggle sometimes to explain what they're trying to do, and when they're going out on their own, they're finding like, oh, I don't know how to say this.

[00:22:41] Jolie Williamson: I don't know how to write this. I don't know how to put this to people. I don't know how to say what I'm wanting to do. And, but I'm really so interested in what they're doing, that I want to help figure out what it is that they. Want to convey and how they can then connect up with the people who they want to work with.

[00:22:57] Jolie Williamson: And I think that helping people make those connections is is something that I didn't really know that I wanted to do until I went through all of these exercises with you. So that's 

[00:23:10] Jette Stubbs: amazing. When we worked together, you had two goals, right? You wanted to first find a way to more rapidly replace your income. And then secondly, find something that you could build out long-term to meet your long-term career goals that would allow you to work remotely and travel and live the lifestyle that you really want to.

[00:23:32] Jette Stubbs: So what type of work were you doing before this and how did, how did, how well did it work out to achieve those two objectives after at 

[00:23:42] Jolie Williamson: least the idea of it? Cause that's the goals , right? The work that I was doing, do you mean the work that I was doing before I got laid off? Okay. What I was doing at that point was I was, and I'm editor of an online news and story platform in higher education.

[00:24:01] Jolie Williamson: We would publish stories about the people and the places and things around the university and what they're, they're all, they're all, most of the good news stories about people making achievements. And so it was very broad-based. And so I had done that for a few years.

[00:24:20] Jolie Williamson: And before that I had done a lot of marketing also in the same university. So I had been doing project managing four different units around the university to help them with whatever their marketing goals were, whether it was for a program or something that they were doing internally or something that we're trying to get maybe new students or, or involve the parents or involve alumni or involve the community.

[00:24:43] Jolie Williamson: Help them figure out who their audiences were and what they need to convey and what they wanted people to do. So I had done a lot of marketing and I had also done the storytelling and the news dissemination on the website. And of course, before that I was I was a reporter and then an editor for a daily newspaper for 16 years before going to the, going to the university.

[00:25:05] Jolie Williamson: So I had daily journalism experience, which is a whole, whole other different animal, which I really did enjoy a lot. And the opportunity to get, to meet a lot of different people and tell all stories of, of what's happening that day. And in that, that life, whether it's an instant news type event or some sort of longer form storytelling.

[00:25:24] Jolie Williamson: So that's what I was, was doing before. In my mind, I thought I need to get a job that somehow is. In one of those two lanes, like I need to hurry up and find a job, an employer who will pay me to do something similar to what I've done in the past, because that seemed to me to be the fastest way to make sure I could replace my income which it wasn't.

[00:25:44] Jolie Williamson: And I do know one of the other things that, that we were working on with your program, your coaching was finding out did I want to get a job or did I want to freelance or did I want to start a business? And I went into it thinking, I just, I want to find a job and I want to figure out why I'm not finding one.

[00:26:06] Jolie Williamson: And how do I target these people and make them give me a job. But over the course of it, I think we had figured out that that's really, wasn't quite going to be what was going to suit me for the goals that I wanted. It wasn't going to allow me to have the flexibility that I wanted.

[00:26:24] Jolie Williamson: I do like to travel a lot and obviously during the pandemic, a lot of us found out that even though we knew beforehand that we definitely could do our work remotely and I didn't want to really go back to an office. When I know that I can do the work remotely and I can get it done. So you and I talked about okay, you have some longer-term goals of building, maybe building up business where you can be your own boss and where you can choose the clients that you want to work with, who where, where your, your clients and you resonate with each other and where you can work when you want and, and where you want to, because it's not going to matter. And but in the meantime I still needed money and still needed work. And I think I had a little bit of of I guess an obstacle to get over in my own mind of not wanting to take work, just to take work. Like I wanted it to be something important and meaningful and something that fit with my overarching goals. But you and I talked about. Think about some of the skills that you have that you like to use the most.

[00:27:42] Jolie Williamson: Like it doesn't necessarily have to be in arts and design and cultural, if it is one of the skills you like using the most, which is editing. Editing is one of the skills that I have that I really like using I'm really good at it. I enjoy it to me. It's like solving a puzzle and I really enjoy the whole process of it.

[00:28:02] Jolie Williamson: And just working directly with really good involved writers. And so I did find some work through one of my one of my former colleagues. Doing editing work. And it's just editing, editing all the time. And it's, it is called contract work and it is work that I can do remotely and they find all the clients and they send you all the work and it's, as you just raise your hand and say, I can do more.

[00:28:34] Jolie Williamson: I'd like more, would you like more? And they give you a deadline and you meet the deadlines and that's how their business works. And it's in, it's in medicine and healthcare, which is a field that I've had a lot of editing experience in when I worked at the university. And even before that. So it's something that I was familiar with.

[00:28:52] Jolie Williamson: And it is a great company that is a great client that I'm probably gonna hopefully keep for a really long time. And I'm learning a lot from. In ways that I wasn't necessarily expecting to just about remote working and contract working and how to work with a company that uses a lot of contractors.

[00:29:17] Jolie Williamson: And as I mentioned, mean that the company is, is fantastic to work for and it's helping me to to be able to be working for them and to be doing something that I enjoy, which is at a thing, I guess I just, I like to edit it doesn't really matter what it is I like to edit. I am doing something that I really like I am working on pivoting to building a client base in arts and design and culture so that I can.

[00:29:45] Jolie Williamson: Keep my healthcare editing going, but while also building this other aspect of this new business that I want to, to build and that that is not something that I would come up with on my own. I think I would have been resistant to taking what I would have thought of as just a job. But which turned out to be much more than that just because you had suggested it's you just, you need something to sustain this while you build up the longer-term one.

[00:30:15] Jolie Williamson: And I do a lot of my, I do some of my own art as well, and I knew that was not something that I could depend on to make me enough money to live on. Like I I'm very aware that you just don't come out of the gate and sell your art. Make a lot of money. So that's something that I could work on longer-term while I'm still doing these other things that, that will pay that will pay money.

[00:30:37] Jolie Williamson: I, I think you helping me with that sort of line of thought like that it, that I could build on how do I even want to say it? I can't, I can't even think of how I want to say it, but

[00:30:49] Jolie Williamson: That everything doesn't have to happen all at once. And I don't have to have everything all figured out all at once, which is, I felt in a big hurry to do that because I was very pressure feeling, very pressured because I didn't have a job and I didn't want to know, I wanted to be able to tell people that I did have a job.

[00:31:08] Jolie Williamson: And that's, that's hard when, when you've never not had a job. I

[00:31:13] Jette Stubbs: you gave me a lot of really good insight into where you were struggling, where you wanted to go. You wanted to get something to build immediate income. You wanted something that you'd be proud to talk about because you've been employed for the last 30 years, having an interesting career. You still want it to be confident talking about your career, moving forward.

[00:31:33] Jette Stubbs: And then now you were in this phase where you wanted to find that job, but you also want it to build out the longterm goal of a business. And you talked about that journey that you had and all the doubts that you've had along the way, but what were some of the results, like what have you been able to do?

[00:31:50] Jette Stubbs: Have you been able to feel comfortable financially? What are some of the obstacles that you face? And that was a lot of questions I just threw at you. So I'll start with what were some of the results that you've been able to achieve so 

[00:32:01] Jette Stubbs: far? 

[00:32:01] Jolie Williamson: I think once I. Got up and going and had like a steady stream of assignments coming through the editing company that gave me a sense of just relief and some security of knowing that I have money coming in.

[00:32:15] Jolie Williamson: So there was that stress of not having any money that went away and also knowing that I could plot out for the next few months as I could, I could tell by what assignments I had coming, like how much money I was going to have coming in. So there was no sense of scarcity because I knew that from whatever work I had, I had money coming in and I had some other jobs that I had That were some other pieces of contract work that I did for public policy center doing some writing for them and also doing some journalism pieces that one will be published here pretty soon that I still like to do that are I guess like they're related to, to what I've been, what my business I want my business to be.

[00:33:08] Jolie Williamson: And I probably will continue to do those sorts of things to, to have some more money coming in and to keep some diversity and, and keep my own interest out because I do have a lot of interests while I work on the core aspect of, of my business. I think one of the other struggles was coming up with the, I help statement that w I think it took us almost the entire course of, of the coaching. To get it down. But even when it was in one of its interim phases, I was using it because I had to apply for our home business permit with my local government authority.

[00:33:49] Jolie Williamson: I had to go show up at their zoning hearing meeting and say what my business was. So I used it what what I had at the time and said what I did. And there was another person there who was also going to be applying for a home business. And as soon as I was done saying what my business was, she turned to me and said, I think I need your business because I don't know how to say what it is I do.

[00:34:16] Jolie Williamson: So I was like, wow, this, okay, this works. And The same thing happened to me when I hired a small business lawyer, because of course she was asking me questions about what it is that my business is going to do. She needed to know all that to, to help me get things set up. And my paperwork turned in with the state and all of that.

[00:34:37] Jolie Williamson: And we got done with our session. And then at the end, she's I wondered if you had like an extra five or 10 minutes. So that we can take me off the clock and I need to ask you something. And I was like, okay. And she's I have a side business and my website doesn't make any sense.

[00:34:54] Jolie Williamson: And I don't know what to say. I think like you could probably help me. And so I'm realizing even halfway through when I don't even have this, I help statement completely hammered out yet when I'm saying it out in public, in front of people. They're going, wait, I need you to help me. And that is not something that has happened before.

[00:35:15] Jolie Williamson: And so to me, like that was an actual example of it working in the real world where people are saying what you just said. I want that I didn't even really know I wanted it, but I do know that I have this big mess and I can't figure out how to say it. So I just threw all this blah, blah, blah, on my website.

[00:35:32] Jolie Williamson: And, but nobody still knows what I do. And so that, that was really encouraging to me. And it was exciting because I knew that wait, we're not even done honing this thing yet. And I already have people responding to it in real time and, and saying they would like my help. So that was one of those moments where it went from being theoretical and just some typing in my computer to real world.

[00:36:03] Jolie Williamson: Responses and results. So I'm really confident that when I'm specifically targeting it at the people who I really want to work with and who I think can benefit the most from what I have to offer, that it's going to resonate and it's going to resonate with the right people. And I'm really excited about that.

[00:36:22] Jolie Williamson: Part of. That's 

[00:36:23] Jolie Williamson: amazing. So for people like it, as you're listening to this, it's the end goal of find what you love to do is create one sentence. That's what Jolie referred to as I help statements. And I help statement is supposed to talk about how you are going to take a client or a company from a place where they have a problem where you bring in your skills, qualification, and experience, and it gets into a result.

[00:36:45] Jolie Williamson: And for you to be able to say that in one sentence or 90 seconds or less, and to pitch yourself. So you know that this is something that aligns with who you are, that you want to do, that there's market demand for it. It's a tested idea for a career or a business. And. So Jolie took my sentence and then you shared it and you were getting results off of a initial draft of this, which is amazing.

[00:37:09] Jolie Williamson: How did you feel at the end of this? Because now when we talk about any struggles that you're experiencing now, it's because you found what you love to do, and now you're trying to spread it. How did you feel at the end of the fine, what you love 

[00:37:21] Jolie Williamson: to do package okay. At the end? As, as I stalled really, and I didn't want to do my last session because I felt like I was getting more and more and more questions and more and more and more things that like, I was starting to feel like, okay we're wrapping this up and now I have to take the next steps.

[00:37:41] Jolie Williamson: And I don't, I'm afraid that I won't know how to do it. And I think that as you and I talked about in my last session of. Of this coaching package. It's as if I have successfully defeated level one of the game and I'm ready to get ready to move into level two, which I've not done yet. And I don't know what's, what's going to happen when I get into it. So I have this feeling of a little bit of a feeling of inertia oh, geez.

[00:38:11] Jolie Williamson: Now I have to go to the next level I've and what, what will I have to do that? I don't know how to do yet. And it's exciting, but it is a little bit it's intimidating because I haven't done this before. And I think that that's one of the the best benefits of having a personal coach for me is because you can read or listen to podcasts or ask other people for advice, but often there'll be some specific thing about your own business or your own goals that, that seems to kind of like stick out from what the exact advices.

[00:38:53] Jolie Williamson: And you're like, yeah, but, okay. Yeah, I can do all these things, but that's not taking into account this weird thing. That's particular to me and. If you don't have somebody to talk through those things with, then you feel stuck I don't, I don't know if this really applies to me or I don't know how to make it apply to me.

[00:39:13] Jolie Williamson: And I think even in this first coaching package that I did with you Jette, there were times when I felt that way. And you were able to explain like, oh, okay no what you, what you can do is, is adjust this so that you can now talk to these kinds of people or, or whatever it is. It's, it's a way that my individual specific questions can get answered.

[00:39:35] Jolie Williamson: Within the framework that works for most people it's like maybe 80% of this stuff is going to work, but there's going to be 20% of it that needs to really be individualized and, and customized for me and what it is I want to do. And it's just that. The handholding and B know that working through specific words and helping me see the way through some of these, these thickets that I wasn't able to really see my way through, on my own, or even through reading tons and tons of information.

[00:40:11] Jolie Williamson: I feel like those kinds of individual breakthroughs are not really easy to have if you don't have a coach with you. And I think it's why all kinds of professionals, even at the very top of their game about great coaches you think of athletes or you think of musicians in a symphony, you have a conductor, or you think of people who, who have health coaches or money coaches or whatever it is that they've got, even if they're really expert at it.

[00:40:38] Jolie Williamson: It's because there's always individual things that they can learn or tweak to get. And I don't know everything. And I knew, I didn't know everything. And I knew that from the beginning because I'm like, I'm a smart person, but I can't get anybody to hire me, even though my skills match what they say they want.

[00:40:54] Jolie Williamson: So there's something missing. So there's gotta be somebody who knows how to get from point a to B, to C. And that's what I feel like you've been able to help me see how to do that. And even to see that I do, I didn't want a job. Maybe maybe that's somehow. Was even coming through. I don't know, like if that, if that could somehow, if that somehow, like why it wasn't working is cause that's not really what I did want.

[00:41:22] Jolie Williamson:

[00:41:22] Jette Stubbs: think he felt it was safe. Like you wanted the job security and you were used to steady income and knowing where it's coming from from a particular source and not having to go out and sell yourself to make the next amount of money. Is that, does that sound 

[00:41:38] Jolie Williamson: right? And also and for potential clients or listeners in the United States we have to buy our own health insurance if we're not in a, in a job.

[00:41:49] Jolie Williamson: That keeps a lot of people in jobs here, because if you do get health insurance provided through your company, you think at least I have health insurance and I'm not gonna have to go look for it or pay for it, or am I getting to even be able to afford to pay for it? That's another challenge.

[00:42:04] Jolie Williamson: And then there's another thing that does make it feel safer. But I also feel like I guess I did all, I did feel safe after being working for 30 years and, and going through recessions and, and cut backs and layoffs. And that happened in a lot of the places where I worked and it never affected me that I did feel safe 

[00:42:25] Jolie Williamson: there's no guarantee that no matter how long that you work someplace, that you are going to stay there or that they're going to be able to afford to keep everybody that they have, or that they're not going to change their direction and need a whole new set of skills that you don't have or whatever it might be.

[00:42:40] Jolie Williamson: So to me, it actually now I think about it differently. It feels safer to me to be in charge of my own career. Because no, one's going to care about it more than I do. And the investments that I'm making to it are gonna be specific to what I want to accomplish. They're not going to be for a company that maybe a year from now is gonna decide to change everything it does and lay off half of its workforce.

[00:43:09] Jolie Williamson: I feel like this is actually the safer choice and, but it's not something that people always think of as the safer choice, but I'm finding out that now it feels more compatible with my personality in the way I like to work. It's more comfortable and exciting way to work. It matches the way I want to live my life.

[00:43:29] Jolie Williamson: And it's exciting to me to think of the clients that I don't have yet, who I'm going to be really excited to be. Helping them figure out what their story is and, and getting that to the people who they really want to hear it. And these are the people who they may be having a lot of frustrations right now because they can't explain what it is that they're doing in a way that they're, that they're, they they're targeted audiences or their future fans will understand.

[00:43:59] Jolie Williamson: And, and I want to be able to do that. And I think that that's going to be really exciting to find those people, because to me, when I did have those clients in the past, in my nonprofit or corporate jobs or whatever you want to call them where it seemed like. My skills and experience and their missions all aligned.

[00:44:14] Jolie Williamson: It was really exciting. There were a lot of clients who I loved working with and in fact, some of them, I continued to work with, even after I left, because they sought me out after they found out that I wasn't going to be at the university anymore. Several of them were like, oh, now you have time to work directly with me.

[00:44:32] Jolie Williamson: So that was the kind of thing that, you know, that I really enjoy is when you have that great kind of partnership with a client. And I think that I'm really excited about excited about having a lot of those kinds of people rather than just occasionally, because I can be in control of, of of where I look for work.

[00:44:54] Jolie Williamson: And.

[00:44:55] Jolie Williamson: Match my skills and interests with theirs and make a partnership that, that works really well for both of us. I think every 

[00:45:03] Jette Stubbs: load you just set it as a amazing, just the idea of shifting how you think about job security and safety. That's huge. So many people think of it as I need an employer of pay me to have stable income.

[00:45:15] Jette Stubbs: When that employer can let you go. And when you take control of how you can attract clients and you take control of how you're making money, you really do take control of your own job security. So an employer can just take that away from you. So how has this helped to improve your life? Because now. You have been able to work remotely.

[00:45:34] Jette Stubbs: You've had money coming in. If you don't have to give specific numbers, but would you be comfortable sharing? Were you able to I know there probably fluctuations because you haven't now you need to learn how to sell yourself consistently, but have you been able to cover your bills, replace your income?

[00:45:51] Jette Stubbs: Like where are you exceed your previous income? Where have you been along that spectrum? 

[00:45:58] Jolie Williamson: Yes. And yes, I cover my bills. I have replaced my income. Last month I exceeded my previous income. Congratulations. So if I do it on a month to month, like if I think of what I made per month at my full-time job and what I billed last month it, it was more, and actually I'm working fewer hours.

[00:46:24] Jolie Williamson: So it's, that is really exciting to me to think okay, I'm not. And I think some of it was in a full-time job, like you do have times where you work more, you work you work more than 40 hours a week, you work 60 or 70 hours a week. And then there's some weeks where there's not a whole lot of work.

[00:46:45] Jolie Williamson: But, but you have to be sitting in your seat from nine to five. And so you can't do something else. So I think you can have that fluctuation I can be as busy as I want, or I can arrange it to not be busy on a certain day. I I'm able to travel and I I've been pet, sitting in other areas where, where I trade pet sitting for a place to stay.

[00:47:11] Jolie Williamson: So it's, it's, it's been fun to be able to do that. That's not something I'd have been able really to do even like last I've been doing some of them last minute. And so I I just got back from a long weekend in DC. Pet-sitting a cat and I love to be around animals. And so I can do that as often as I want to.

[00:47:32] Jolie Williamson: I don't have to worry about someone saying we need you in office such and such a day. And you've gotta be an office every Tuesday or whatever. I think it's made my life a lot more flexible. I'm also someone who is a lot more productive in the afternoon and early evening and sometimes even into the lady evening.

[00:47:52] Jolie Williamson: And that's not usually the time period that a full-time job hires you for. But I get a lot more done during those hours than I do early mornings. And so it, it suits my way of working a lot better. If I have something that's due early in the morning, I'm usually doing it at night and that makes me happy.

[00:48:12] Jolie Williamson: And the people are still getting it first thing in the morning. And I'm still available if they want to talk to me. But talking in meetings are fine, but like the actual nitty-gritty of my work, it seems to just, it works better for me in the afternoon, the evening. And that's when I'm thinking best and producing best.

[00:48:30] Jolie Williamson: And so I have that flexibility to be able to do that. And I just, I found from even talking to other friends, who've done this, that they have certain hours of the day that they're most productive too. And it doesn't match up with corporate work. Necessarily so there are a lot more productive and they're finding that they work fewer hours, but are making more money.

[00:48:51] Jolie Williamson: And it's, it's interesting to think of that. Cause you're like if I did work if I did want to work 60 hours a week, which I don't want to work 60 hours a week but if I didn't want to work 60 hours a week, would that mean how much more money could I possibly make? It just, it feels like there's there's room for for growth or for deciding more like how you want to balance how much money you make versus how much of your life you want to spend doing work.

[00:49:23] Jolie Williamson: And I like being able to sort that balance out and like, you've said, I haven't. I haven't hit like a, an equilibrium yet. Because even though last month I did bill more for last, my work last month than I made in my previous job in a month. This coming month might, might not be it might, it might not end up being quite as much, but it'll still be enough to cover my bills, which is my, my main goal right now, while I'm working on getting my my core business and new clients up and running.

[00:49:56] Jolie Williamson: There is that sense of relief and knowing that I can make this happen and I can get paid to do work that I really enjoy doing. And. And I can pay my bills with it. I can travel, I can arrange my schedule in a way that works for me and works for the people that I work for. And that, it's nice to find a lot of like-minded people out there who, who I, I worried that there wouldn't be any kind of companies or any kind of people who really embraced flexible.

[00:50:33] Jolie Williamson: Work-life because you hear about it, but I heard about it everyone hears about it. Oh yes. We want you to have a flexible work life balance, but in practice that doesn't always work with an employer. But there are companies and there are people out there who do value that, and they really The work practices do match up that way.

[00:50:55] Jolie Williamson: And so it's nice to find people who share those values and can, can work the way that you like working as well. So I love 

[00:51:05] Jette Stubbs: that. That's amazing. It sounds like it, because when you say travel, you don't just mean short trips. Like you're able to go and live for extended periods of time, essentially, wherever you want, as long as you can legally be there.

[00:51:17] Jette Stubbs: Cause you just have to open up your laptop and you can work. And now your next school is just to make that happen consistently because the last package got you the idea, and now you need to learn how to sell it consistently to attract the right people. Is that 

[00:51:31] Jolie Williamson: right? Okay. Exactly. Yeah. And that's exactly right.

[00:51:35] Jolie Williamson: It would be nice to be able to, to be just go wherever I want for as long as I want. And as you said, as long as you can legally, legally be allowed to do it because that's important. I I am going to be you and I have are going to be working together on the business portion of it and your next, my next coaching package with you is working on building it and growing it and getting those new clients and figuring out how to do all of that.

[00:52:02] Jolie Williamson: And that's, that's, I'm really excited to get started on that aspect of it and really put a lot of time and attention into that. I think that that's going to be really exciting to, to find out what, what kind of beliefs I've had in my head that have been kind of like holding me back or that make me feel like, oh, this is going to limit what I can do, because you have already shown me in the package that we've gone through.

[00:52:28] Jolie Williamson: That some of the ways I was thinking about things got in my own way, and I didn't know how to think a different. And I think you helped me clear out some of the blockages that were there and, and finding out that some of these things, I mean that they, they really do work. They work in the real world.

[00:52:48] Jolie Williamson: They don't just it's not just like fear free it I put them out there and it works. So I have every confidence that the things that you and I are going to be working on in the business coaching package are going to help me build and grow my business. In reality, not just as a, as a intellectual exercise.

[00:53:12] Jolie Williamson: So it was well thought we want 

[00:53:15] Jette Stubbs: actual money coming 

[00:53:16] Jolie Williamson: into your account. Yeah. It's just nice to think about it's something that's actually going to work. So 

[00:53:22] Jette Stubbs: exactly. What would you say to someone who was thinking about coaching? Cause you said you thought about it for years and never took action to get through your coaching.

[00:53:30] Jette Stubbs: And then instead of just getting career coaching, you really did go for the foundation of, okay, let me figure out what direction I want to go in. So what would you say to someone who's out there maybe in that job or in the place where they just got laid off and now they're trying to figure out what their next step is?

[00:53:44] Jolie Williamson: I would say I think in my case it was, it was I did it because

[00:53:53] Jolie Williamson: I felt very pressured because I had to do something I had to fix this unemployment problem immediately and I didn't know how to do it myself. What I wish is that I had, I wish I had found you sooner, but I think for anybody who wants, who was thinking about it, it would be really advantageous to do it while you are not in a pressure situation where you're feeling a lot of extra stress and people in your and situations pressuring you to hurry up, to get a job, take a job in yourself, feeling that way.

[00:54:35] Jolie Williamson: I think that maybe had, I. Been able to start this before I left my old job, maybe the transition would have been smoother. Maybe. Maybe I could have not had that dip in income. Maybe I could have segwayed more gracefully from full-time work to my own business. I think if people are thinking about it, that I do think one of the most important things is finding somebody who you feel is a good fit personally with you. Because as I had said, I listened to and read other people before.

[00:55:14] Jolie Williamson: And I just felt that person's too abrasive or this person's too woo wishy washy. And I can't like neither one of those fits my, my, I would be. Annoyed with the abrasive person. And I will also be very annoyed with the floopy person. I just wouldn't, I wouldn't be able to really get much out of it.

[00:55:36] Jolie Williamson: I think if either one of those fits your personality then that's the kind of coach you should have. You wouldn't want to work with a coach whose approach is very different from the way that you feel that fits your personality. Now that's not to say that the person is going to coddle you or never make you feel uncomfortable because I did feel uncomfortable.

[00:56:01] Jolie Williamson: You were coaching me because you kept making me talk people out of my business model. And I felt like that was my safety blanket. That no, I need to be able to tell anyone I can do this for them, because if I don't then. What if this, these people, I don't target don't want me, then I won't have any business, but I think that was the one thing that I struggled with.

[00:56:24] Jolie Williamson: So I, I don't think it's the don't mistake an approach, a compatible approach with someone never making you feel uncomfortable, because I think that as you and I talked about, like, when you start to feel that uncomfortableness, that's when you really have the opportunity to grow and move into the next phase of what you're doing, it's, that's the reason you're uncomfortable because it isn't comfortable.

[00:56:49] Jolie Williamson: It's comfortable to stay the way you are. And so I feel to me, it definitely, it was worth the monetary investment as well. I think people, a lot of times they think oh I don't want to spend the money for that because I can just read a book or I can listen to podcasts and.

[00:57:05] Jolie Williamson: Those are things that I did quite often. And it's not that I didn't get any good advice from any podcast or any article that I read because I did I did have I think a basis for thinking about how coaching might work and, and sort of like a level of expectation for what might be involved, but you don't get that individual help that helps you get past these roadblocks faster, because if you don't have a coach and you don't have someone who has seen all different kinds of people go through trying to figure out what the it is they want to do, or build a business or, or find a job, you can get stuck on your own problem, because it feels so particular and it feels so distinctive.

[00:57:55] Jolie Williamson: Oh no one's ever had this problem before and I should be able to figure it out. That's what a coach is for is to help you figure those things out and to help you get through those things. So you're not constantly ruminating over the same issues over and over again, and never able to get off of the first step or the second step, but that can help propel you through the difficult spots.

[00:58:17] Jolie Williamson: And to me, that money is worth it because it sped up the process of me finding work that I wanted to do and getting rid of some of the obstacles in my own mind that were keeping me from moving down the paths that, that I'm now moving down that without an individual one-on-one in a back and forth and a knowledge of what you're going through, I think is, is hard to get just from reading or, or even doing like an online course.

[00:58:51] Jolie Williamson: Although I think that those are a good way to, to sample whether somebody's whether somebody is philosophy or approach seems to resonate with you or whether you're just zoning out and thinking like this person, I just can't I can't deal with this person's approach, but I I'm definitely, now that we've gone through this, I definitely see a lot of value in it because it's like getting a very specific one-on-one personal education that will specifically help me with those, those very fine points of things that I can't figure out on my own.

[00:59:24] Jolie Williamson: And there isn't anything in a book because nobody has written the book about me trying to start my own business. I do feel like it's definitely worth it. And it's. An unreasonable investment in, in your own business or your own financial security. And as I mentioned it's it last month I made more in a month than I did in my old job.

[00:59:49] Jolie Williamson: And that's less than a year from losing that job. So if that continues, I'm I'm going to be well ahead. It's definitely an investment that has taken me more quickly to where I would like to be. Then I thought that I would be 

[01:00:04] Jette Stubbs: that's amazing. Thank you so much for sharing everything.

[01:00:08] Jette Stubbs: Is there anything else you'd like to say there's 

[01:00:12] Jolie Williamson: no pressure? No, just I think if people were to. If to really get an idea of what you're like, maybe to listen to like your first four or five podcasts. I think that's what I did. One of my philosophies about books, movies, TV shows oh, what I'll read, like the first four chapters I'll watch the first four episodes.

[01:00:32] Jolie Williamson: I'll watch the first with movies, it doesn't really work that way, but yeah, I'll watch maybe the first 20 minutes and like you when you, you get that far in you're, you're getting a sense of the pacing, the tone, the style, the information that you're going to get.

[01:00:52] Jolie Williamson: And by then you get a good enough sense of whether this is going to be something that's going to. That really feels like it's, it's speaking to you personally, or it just isn't. And I think that that's a really good investment of time without you don't have to listen to all 40 of your podcasts or how many of you have now and just like you, you, I think you would get a really good introduction to what kind of work that you do from those beginnings.

[01:01:19] Jolie Williamson: And that's, that's what I did. And that's why I decided to, and then there's your, your initial consultation, which I think that's definitely what once we did that and I was sure I was pretty sure before we did that, but that sealed, sealed it for me, so that, and. I also felt like one thing.

[01:01:41] Jolie Williamson: One thing people ought to know and I don't know, you might end up wanting to cut this out. I don't know. But is that you also choose your clients. Like you don't necessarily work with everybody. Like you want to work with people who you feel are going to align with what you do as well. And I do think that's important because that's one thing that you taught me is you, you don't know, you don't work with everyone because if you work with everyone, you don't, you're not helping anybody.

[01:02:10] Jolie Williamson: It's just, and I that was that was interesting to me too, because I think like you're looking for a good fit and I'm working for a good fit and it's not just desperation on either end. Like we're both looking for somebody to fill a slot. It's, we're looking for someone to really help.

[01:02:29] Jolie Williamson: And, and you're looking for someone who you feel like you really can't help. I do the fact that there's an alignment in that I didn't feel like I was just someone who had just taken a number and was like, okay, next and that I was meant to spin around and beat spit back out the other side.

[01:02:49] Jolie Williamson: That's, that's something that I think maybe people may not realize, and it's not something that I really knew. I I didn't know that about how coaching worked. I don't know how other, other coaches do it if they take anybody who shows up. But that's something that I found. I found interesting to know and I guess refreshing, cause I didn't really know what to, what to expect as far as being your client. Yeah, and 

[01:03:15] Jette Stubbs: definitely, I know I don't want to work with, if it's not going to be a good fit, if I don't think that I can help you, if you're not in a place where really you can receive coaching if you are using your last financial or resources and I don't, there's not a clear path that I can see for you to recover the money immediately.

[01:03:34] Jette Stubbs: Like I know we'd have to spend some time experimenting and testing. Like I'd be straight up about that. And I think that was the conversation that we had. That was part of the conversation that we had. I said it does take some time, especially for the find what you love to do package as like it took the whole package for us to really narrow that down.

[01:03:53] Jette Stubbs: At the end of it, I'm glad that you were able to replace your income and your cover your bills. You've been able to exceed your income last month and we haven't even really gotten into, we haven't gotten into how to sell yourself at all. We just got you into creating one sentence as an initial pitch to talk about what you do.

[01:04:11] So what's our next big challenge that we'll be tackling together jolie? 

[01:04:16] Jolie Williamson: I think one of the things that I am struggling with and probably will struggle until I figured out how to do it is getting new clients amongst people who don't already know me.

[01:04:30] Jolie Williamson: The clients that I have now are ones that either I already knew or who I had a direct introduction from, from somebody who I already knew very well and who already knew them very well. So what I'm I meaning to learn to do is to reach out to people who I think I can help and who I think their goals may align with what I can offer to them.

[01:04:59] Jolie Williamson: And right now that's something that seems like it's a very big challenge to me because that's not something that I've had to do as part of any of my work before the clients were either naturally there, because I worked at a university and we were the marketing agency for the university, so they just came So it's an area of work that I don't have. I don't have this, the sales experience I guess is what I'm saying. So I don't, so that feels like a big challenge for me, but it's one that's really interesting because it involves a lot of research and it involves a lot of reading and it involves a lot of subjects that I'm interested in.

[01:05:39] Jolie Williamson: So I think it'll be fun and interesting and I'm excited about it, but it is a struggle. 

[01:05:44] Jette Stubbs: Now, we're going to be creating business systems. We're going to be teaching you how to attract your clients, how sales calls and do the things so that you can grow this into something where you can design it to fund your lifestyle. And you do the amount of work that you want to do, doing work that you love to do, which is really essential.

[01:06:05] Jette Stubbs: So thank you so much for everything. Jolie. It's been a pleasure having you on the podcast. 

[01:06:11] Jolie Williamson: Okay. Thank you so much for all your help. 

[01:06:13] Jette Stubbs: You're listening to the happy career formula with Jette Stubbs where we talk about how to find what you love to do and turn it into ways to make money, whether that's a job, freelance service or a business, so you can live life on your own terms. 

[01:06:28] Jette Stubbs: this is a career and business podcast, but my two main goals for what I want to offer you are: one the tools to build a career that aligns with who you are.

[01:06:40] Jette Stubbs: So you can make money in a way that funds your life goals and the lifestyle that you want to build for yourself. Two, to have healthier relationships with yourself and others. 

[01:06:50] Jette Stubbs: Because I think that if you have your financial resources together and you have good people around you, you can live a happier life.

[01:06:59] Jette Stubbs: Subscribe and leave a review if you are enjoying the podcast. if you know somebody who you think may find this useful, please feel free to share it, with a friend.